Authors: Mohsen Yousefi Parsa, Mehran Rezvani

Abstract

Banking nowadays is a vital chain sub-structure in economies; Banks provide customers with many financial services but as a unwritten but pervasive crisis, lack of innovation in financial services and products became a permanent problem of newly-entered banks, as well as established ones. In this paper, we propose some vital but neglected areas of acting to some extent innovatively, and so we develop an innovative-centered business model reconstructions, that aim to reach ontological level in future researches. This objective came true via Banking Business Model (BBM) project that is a broad business model design project for banking industry, and a part of this named Program C (Program of Change) will be presented here. Results show that many bankers have not enough knowledge about business model so Program C helps them as a starting point.

Keywords: Banking, Business Model, Dramatic Change, Project Management