Authors: Mehran Rezvani, Ali Davari, Najme Mojoodi

Abstract

In this research the mediating role of user perception of security and privacy in designing a reliable web interface was studied. To this end, about 1,000 electronic questionnaires was sent to the target population of the study which consisted of faithful users of three forums of Arirangfa, Noaroos and PatoMat. 468 questionnaires were completed which were analyzed through structural equations and partial least squares method and Smart-PLS 2.0 software. The results of the analysis of data indicated that: 1) the model was a robust theoretical model for predicting electronics' trust through design of web interface and user perception of security and privacy. 2) All direct relations between variables of the model were significant. 3) Appropriate design of website interface can improve electronics' trust through user perception of security and privacy. 4) Among dimensions of web design, structure design has the greatest impact on the users' trust on the website.