مقالات
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گروه: مقالات علمی-پژوهشی دکتر مهران رضوانی
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۱۵ بهمن ۱۳۹۵ |
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نویسندگان: علی مبینی دهکردی، مهران رضوانی، علی داوری، فاطمه فروزان
چکیده
در دهه‌های اخیر با رواج اینترنت، کسب‌وکارهای الکترونیکی به عنوان ابزاری برای سازماندهی مدل کسبوکار شناخته می‌شود. شرکت‌های بسیاری برای تغییر مدل‌های … |
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گروه: مقالات علمی-پژوهشی دکتر مهران رضوانی
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۱۵ بهمن ۱۳۹۵ |
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Authors: Mehran Rezvani, Ali Davari, Najme Mojoodi
Abstract
In this research the mediating role of user perception of security and privacy in designing a reliable web interface was studied. To this end, about 1,000 electronic questionnaires was sent to the target population of the study which consisted of faithful users of three forums of Arirangfa, Noaroos and PatoMat. 468 questionnaires were completed which were analyzed through … |
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گروه: مقالات علمی-پژوهشی دکتر مهران رضوانی
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۱۵ بهمن ۱۳۹۵ |
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Authors: Shabnam Khosravani Zangeneh, Reza Mohammadkazemi, Mehran Rezvani
Abstract
This paper presents an empirical investigation to examine the effect of electronic word of mouth (eWOM) on purchasing intention. The study also considers the effects of quality of eWOM, quantity of eWOM as well as reviewers ‘expertise on purchasing intention. The study has accomplished among 384 people who have some experiences on buying digital … |
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گروه: مقالات علمی-پژوهشی دکتر مهران رضوانی
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۱۵ بهمن ۱۳۹۵ |
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Authors: Mohsen Azari Aghviyeh, Gholamhossein Hosseninia, Mehran Rezvani
Abstract
Insurance has always been an efficient tool in facilitating production and increasing investment through the world. Meanwhile, lack of investment has been a constant problem in the agricultural sector, as one of the most vulnerable economic sectors. Hence, insurance, as an effective tool for securing the return on investment, is likely to solve this … |
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گروه: مقالات علمی-پژوهشی دکتر مهران رضوانی
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۱۵ بهمن ۱۳۹۵ |
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Authors: Sohrab Jaferian, Mehran Rezvani
Abstract
The extant literature implies that export companies attempt to improve export new product performance in order to reach superior and sustainable business performance and thus remain competitive. However, the degree to which companies must focus either on market or technological issues as the factors involved in new product performance has been a problem they often encounter. The current … |
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گروه: مقالات علمی-پژوهشی دکتر مهران رضوانی
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۱۵ بهمن ۱۳۹۵ |
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Authors: Mehran Rezvani, Maryam Zargaranyazd, Ebrahim Zamani
Abstract
Corporate brand image is the views of the interest groups of the organization. In large organizations, brand image has become as a source to gain competitive advantage, so they strategically build their brand image. With increasing global competition and the complexity and dynamics in this environment, this topic in small and medium-sized enterprises (SMEs) has … |
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گروه: مقالات علمی-پژوهشی دکتر مهران رضوانی
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۱۵ بهمن ۱۳۹۵ |
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Authors: Mohsen Yousefi Parsa, Mehran Rezvani, Mahsa Gholamrezazadeh Yousefi
Abstract
Banking nowadays is a vital sub-structure in chain of economies; Banks provide customers with many financial services but as a unwritten but pervasive crisis, lack of innovation in financial services and products became a permanent problem of newly-entered banks, as well as established ones; also some bank missions specially in 3rd world that … |
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گروه: مقالات علمی-پژوهشی دکتر مهران رضوانی
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۱۵ بهمن ۱۳۹۵ |
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Authors: Mehran Rezvani, Meisam Shirkhodaie, Morteza Khazaei
Abstract
This paper investigates the effect of nature of institute on entrepreneurial marketing in higher education institutions. Nature of institute characteristics such as, age, and size are studied to find whether they affect entrepreneurial marketing or not. Organizational structure is a moderating variable in this study. This investigation has been conducted in … |
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گروه: مقالات علمی-پژوهشی دکتر مهران رضوانی
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۱۵ بهمن ۱۳۹۵ |
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Authors: Mehran Rezvani, Morteza Khazaei
Abstract
Entrepreneurial marketing is described as the interface between entrepreneurship and marketing. Entrepreneurial marketing is very complex and is related to the highly competitive and dynamic environment. This study examines how the use of entrepreneurial marketing varies as a result of the age and size of higher education institutes. Results showed that there are differences in the use … |
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گروه: مقالات علمی-پژوهشی دکتر مهران رضوانی
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۱۴ بهمن ۱۳۹۵ |
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Authors: Mohsen Yousefi Parsa, Mehran Rezvani
Abstract
Banking nowadays is a vital chain sub-structure in economies; Banks provide customers with many financial services but as a unwritten but pervasive crisis, lack of innovation in financial services and products became a permanent problem of newly-entered banks, as well as established ones. In this paper, we propose some vital but neglected areas of acting to some extent … |
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